The purpose of content marketing is to create an engaging story around a product, address the pain points of customers, and narrow the focus of the target audience towards the brand. Every marketer makes his goal to bring in organic traffic, followed by leads, conversions, and finally revenue. The perfect cycle can never complete if the brand fails to develop. In this blog post, we’ll try not to focus on what doesn’t work; but learn about a cheat sheet for content marketing hacks to bear any benefits.
You will learn about the hacks in a little while, but don’t you think you have the right to know why you have to burn the midnight oil over some marketing campaign. Do other marketers feel the same, or do they have any easier formula for channeling organic traffic, let’s see.
Content Marketing: The State of Affairs
- 60% of marketers create at least one piece of content each day. (Source: eMarketer)
- 29 % of leading marketers systematically reuse and repurpose content. (Curata)
- 92% of marketers said their organization views content as a business asset. (Source: CMI)
You will find a lot of such stats with exclusive numbers showing the exclusiveness of content marketing practices that are carried by businesses.
Marketers are desperate, because every Tom, Dick, and Harry follows same tips and techniques, giving a little possibility for the content campaign designers to succeed in their approach. Call this blog post a lifeline for such distraught content marketers as they will be presented with the best hacks down the line.
- Choose Niche Community
- It’s easier to find the niche, people who take your business services, or who might be your potential customers for your target for content marketing.
- If you want a successful business running from every end, then it is time you start writing for your website. And if are already doing that and if it’s not working out don’t freak-out. Because all you have to do is channel your marketing efforts towards that group who would be interested in your content piece.
- If your website is selling kitchen appliances, your target audience will be housewives or professional chefs. Then your blogs should focus on how your appliances will liven up their kitchen or reduce the time-consuming processes.
- First, your website may earn quality backlinks from top food industry websites if they find the information useful for their market practices.
- Second, your audience base will grow, when they find your blogs are consistent, focussing on a particular subject.
- So, if you need people to read your content online, choose a relevant niche.
- Keep Track of Changing Search Trends
- Research for keywords that are trending in your business domain.
- Google AdWords, Google trends, or insights, Google Analytics, and PPC data are some of the powerful tools that will allow you discover the trends, which will prove valuable for your business.
- But why do we need to know about Internet search trends?
- You give readers a good reason not to skip your content piece.
- Content-based on search specific query keeps you with the trend.
- It is a solid SEO technique that promises your content with good traffic.
- Optimize your Headlines
- What is the probability that all the links that appear on a social media site is clicked?
- It’s actually very less. Every link or post, people will not make time to read when they find headlines flat.
- People eat a dish through their eyes first. And it doesn’t matter if the dish is tasty or not but the presentation makes a primary impact. So, a dish should be garnished to bring about the attention from people. Similarly, a not-so-catchy headline with a well-researched blog will most of the times turn cold.
- According to quicksprout, one should use numbers, interesting adjectives, unique rationales, and make an audacious promise, and also the trigger words such as why, what, how, or when.
- Trigger Word + Adjective + Keyword + Promise
- You can try out this simple formula above for creating one.
- Use Custom Images over Stock Images
- No matter how powerful words are unless they are projected with images, people don’t feel that connection. Decades back, if you would have looked into the DC comics you would have understood the power of images, no wonder the comics sold in millions.
- But today, people are spoiled for choice; they need not just the images, but CUSTOM images.
- ‘According to SEMRUSH, photos are the most engaging type of content on Facebook with a massive 87% interaction rate from fans.’
- Certainly using photos can make any blog piece attractive, but to make the content stand out from the crowd it is necessary we leave behind those cheesy stock images and create some interesting custom photos.
- There is no denying that a stock image does give a powerful visual appearance, but they look staged.
- Brands that use custom visual content witness conversion rates about 7 times higher than other websites.
- Curate Content on Social Media
- Definition of content curation.
- As defined by curate, ‘Content curation is when an individual (or team) consistently finds, organizes, annotates, and shares relevant and high-quality digital content on a specific topic for their target market.’
- Brands and businesses that unanimously agree with the importance of content marketing but are devoid of time (sometimes even creativity) can go for content curation.
- The content curation process involves sifting, sorting, arranging, and placing the best content under specific themes before publishing on the site.
4 Brilliant ways to curate content
- Use content discovery tool over manual searches – DrumUp, Feedly, and Flipboard are some of the best content aggregation tools that you should try.
- Use Twitter lists.
- Subscribe to RSS feeds of commanding blog posts and leading newsletters.
- Get influencers involved and conduct surveys and interviews.
Your content will drive engagement only when people feel the information is valuable, and it is possible if you find great content and share it with them on social media platforms.