A Look into Google Data Studio

Google-AnalyticsGoogle Analytics have remained the same for a long time with the number of statistics that hits right on webmasters face. The amount of parameters that is available to judge the performance of a website is endless and quite frankly intimidating to any webmasters. Apart from the few graphs that we see regarding the traffic the rest of the data are purely detail oriented and might get quite boring at times. Google has come with Google 360 Suite which visually enhances the statistics showing up in analytics but it is a pretty expensive choice and not for everyone. Now Google seems to be working on Google Data Studio that will help webmasters to visually analyze the performance statistics making it more interesting and meaningful. It is currently under “Beta” testing and not all the features will be available when it is rolled out.

Google Data Studio, The New Data Visualization Tool

Nevertheless it is quite a good feature that webmasters can look into to understand the many number of statistics that shows up in Analytics. Earlier when webmasters wanted to present their clients with an analytics report they had to download all the data into an excel sheet and then turn them into graphs and charts to make it more visually appealing and also help the clients understand the data in an easier way because most of them wouldn’t be technical enough to understand the analytics report. The amount of time spent to come up with a visual analytics report is time consuming and difficult. With Google Data Studio, webmasters can now look at preparing visually pleasing reports in a much more easier and effective manner.

With this new type of report that one can pull out from Google data studio it will be much more easier for the webmasters to present the performance of website analytics in a way that is easier for clients to understand and easier for the webmasters to explain. Webmasters can be sure that their digital marketing efforts can be much more effective as these reports will help them too understand statistics better that the usual dull and boring data that shows up under Google Analytics.