Google has reconfirmed for the third time in the last three years that it does not favour new TLD domains in its algorithm. Even after Google reconfirming more than once, there is still a large volume of digital marketing companies who choose to not believe Google.
Matt Cutts Reaction on the Issue
Matt Cutts tried to debunk the misconception on Matt Cuts – TLD Domains stating that “Sorry, but that’s just not true, and as an engineer in the search quality team at Google, I feel the need to debunk this misconception. Google has a lot of experience in returning relevant web pages, regardless of the top-level domain (TLD). Google will attempt to rank new TLDs appropriately, but I don’t expect a new TLD to get any kind of initial preference over .com, and I wouldn’t bet on that happening in the long-term either. If you want to register an entirely new TLD for other reasons, that’s your choice, but you shouldn’t register a TLD in the mistaken belief that you’ll get some sort of boost in search engine rankings.”