How Does Remarketing Ad Campaigns Work


Have you ever visited a website and then seen an ad for the same website the next day when browsing online? Or have you ever gone to a website, added products to your cart, but never checked out? Then, the next day, while browsing online, you saw an ad for the things you had in your shopping cart?

It happens because of remarketing and remarketing ad campaigns.

What is remarketing?

Remarketing, also known as retargeting, is a common form of digital marketing in which advertisers display advertisements to those who have visited their website or a certain web page and taken or not taken a particular action. Remarketing is a good way to reach out to people who have shown interest in your business or brand before.

It’s called “re”-marketing because you’re targeting previous visitors or existing consumers. Consider it a second opportunity to convert, upsell, or retain clients through online marketing or campaigns.

Remarketing can be done in a variety of ways and on a variety of ad platforms, including Google advertisements, Instagram ads, and Facebook ads.

Remarketing ad campaigns

Remarketing ad campaigns are strategies that involve presenting advertisements to people who have previously visited your website or used your mobile app. Because you’re reaching back to clients who have previously showed interest in your products or services, this method is extremely cost-effective for increasing sales conversions.

What is Digital remarketing?

Digital remarketing, also known as behavioral retargeting, is an effective method of promoting your e- commerce company or website via online advertising.

Your potential clients must have done the following before you can launch a remarketing campaign:

  • Clicked on your ads
  • Visited your website
  • Followed you on social media

Digital marketing, in whatever form, is an absolute must in every marketer’s playbook.

Benefits of Remarketing ad campaign

  • Targets consumers who have already visited your site and shown interest in your
  • Capitalizes on lost website
  • Maintains brand awareness by strategically displaying advertisements to interested
  • Targets audiences with a higher likelihood of
  • Enables marketers to utilise personalized ads for different users based on products or services they viewed on your website.

Conversion rate

Your website may receive a lot of traffic, but the typical conversion rate for first-time visitors is low. According to ecommerce site study, the conversion rate is only 2.86 percent. What exactly does this mean? You’re getting traffic, but you’re not getting sales. To profit on all of that lost visitors, remarketing is your greatest option.

One of the most successful ways to remind people to return to your website is to target people who have already expressed an interest in it. Remarketing can be utilized in different businesses and verticals, but it is clearly a key approach in e-commerce.

Customer retention

Getting potential clients to your website and keeping their interest is difficult. In fact, 58% of visitors leave your site quickly after discovering it, and 70% of shopping carts are abandoned, according to statistics collected.

Timing is also important but difficult to determine. If a potential buyer who abandoned their shopping basket returned to your site later, they might have made a purchase.

Remarketing ensures that potential customers have several opportunities to learn about your brand, find the products and services they require, and purchase from your e-commerce site.