SEO Mistakes to Avoid When Launching A New Site

Blocking your Website Traffic Source

Many businesses tend to update their website as it might have got outdated with time. Many aspects are looked into when designing a new template with most preference given to the design aspect to match the latest trends. A visually pleasing website is very important so do the navigation structure which helps in good user experience. But people tend to forget a very important factor when it comes to upgrading an old website and those are called the SEO factors. Ignoring SEO factors can see a website ranking get punished severely. Care should be taken that a new website does not actually take a website down in terms of its rankings.

One of the factors to be looked into when upgrading a website is to make sure there are less or no flash content being used in design. Flash is increasingly growing outdated and with increase in the number of mobile users websites using flash might give a very poor user experience resulting in poor performance in terms of ranking. Use of flash not only hinders with loading of a page it also slows down the website increasing the possibility of the users ignoring the website. Care should also be taken to make sure that images are properly optimized with proper titles.

Care should also be taken while migrating content to the new website. Any possibility of meta tags being missed while migrating a content is a recipe for disaster. Content that are already performing good should be properly migrated and care should be taken to ensure that the migrated content is properly optimized for meta tags, keywords and description. Failing to optimize the migrated content on the new website will result in Google penalizing the same content that is already ranking well because of empty meta tags.