It’s not sufficient if your website is working on a desktop, it should also function on a phone and tablet. Responsive technology or responsive web design is not latest news, but still, we can see the internet is littered with non-responsive websites. To change things, Google even went on to introduce ‘Mobile-First Algorithms’, but it’s still not effective
According to Google, a responsive web design is defined as follows,
Responsive Web Design: Key Statistics you should know
Mobile traffic as a share of total global online traffic in 2017 is 52.64% (Statista)
By the end of 2018, mobile devices are projected to reach 79% of the global internet.
In 2017, mobile eCommerce revenue accounted for 50% of total U.S. eCommerce revenue.
Having a responsive design, you will keep your website visible to every customer irrespective of the device that person is using.
Now see this statistic, you will be shocked……
‘17% of small businesses with a website do not even have mobile friendly website’
Keeping these things in mind, businesses that are still running on static websites should switch to responsive technology. Benefits are huge. Check out them below.
Benefits of Having a Responsive Website Design
Get a Multi-Device Friendly website and BE EVERYWHERE!!!!!
It’s 2018 and you cannot expect your customers to always sit before their old desktops for browsing the internet. They have more good reasons to be mobile- Smartphones, Tablets, laptops, and much more.
But is your website giving them any such options????
If not, here is the chance. The advantage you are going to gain here is to be everywhere.
From the above statistics, it is quite clear your website will receive traffic (ONLY) if it reaches mobile users. It will be possible with a responsive website.
Now, how is it possible???
The RWD concept supports advanced 4 column layouts, 1292 pixels wide, on a 1025 pixel width screen, which auto-simplifies into 2 columns for smaller screens.
If it’s a Smartphone or Tablet computer screen, it fixes accordingly to one column.
UX Importance in Website Design
Increasing the experience of a website user, you can potentially increase website traffic and customer base.
User-experience is the feeling or can be defined how easily a person can use your digital product. It can be your website or an application. Your responsive website design makes it easier for customers to access your products and services across any device.
With more customers using SmartPhones, Google was determined to improve mobile web experience and hence recently introduced ‘mobile-first indexing.’
Your website will be ranked based on its mobile version and not the desktop version as it was before. So, basically, if you have a responsive website, your Google ranking will not be impacted in any way.
But, if Google finds your website is providing consistent user-experience across multiple devices, your website rank will automatically rise over (other) static websites.
Gaining access to the large target audience there will be improved conversion rate. These are the signs of your business gaining a competitive edge in the market. Responsive web design is not a new trend, but to have good visibility in the digital market, you have to have this technology adopted for your business website.
How will a mobile-friendly website help you?
- People prefer using mobile devices more; hence they will easily come across your business website if it has responsive design.
- Mobile-friendly websites load faster- better user experience.
- Google favors mobile-friendly websites- hence higher Google ranking.
Because, you have One URL, One Code, One Website to manage – across multiple devices.
Contradictorily, just think what would have been the level of stress if we had to maintain different code, different website layout, or different SEO campaign for one website on each device? How difficult would the job have been running a business?
- They didn’t find what they were looking.
- Or had a bad user-experience on your website. It can be the loading time or the way your website appears across different devices.
A static desktop website, when viewed on a Smartphone makes it harder for a user to read and it’s a sign of bad user experience. In such scenarios, users tend to jump to websites with easy-to-read web pages. If you have a well-designed responsive website, you will experience less bounce rate.