If we look back, nobody, especially bloggers would have thought that one day they would be integrating their work into the dynamic social media platform. A lot of things have changed. For instance, the blogs are used as a pro to promote business in the online market. Writers are hired,…
Content marketing focuses on creation and sharing of high-quality content to attract and convert prospects into customers. Complex as the words may seem, the term content marketing is also available with a simple explanation. Some define the whole concept as storytelling. It might be through blogs, podcasts, or videos, but…
If you want to compare content marketing with traditional marketing through pure numbers then it costs 62% less and generates leads three times more. But is every content marketing campaign successful? No, of course not. Everyone is doing content marketing, but it is also true that not every campaign is…
Content marketing helps to build a strong relationship with the customers. But personalizing with 1: 1 relationship with each and every customer is not easy. What your customers require from your side and what you will be actually providing, you cannot blindly analyze the difference if there are any. Content…
The purpose of content marketing is to create an engaging story around a product, address the pain points of customers, and narrow the focus of the target audience towards the brand. Every marketer makes his goal to bring in organic traffic, followed by leads, conversions, and finally revenue. The perfect…
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